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Accelerators
Prescription Home Delivery Acquisition Journey
This Journey is created in partnership with Embel Assist (https://embelassist.com).

Accelerators
- Introduction
  Journey Accelerators are prebuilt industry specific Journeys available in 12.1.1. These Journeys are built keeping customer experience in mind. These journeys will inspire marketer to create similar experiences in their environment.
- Credit Card Activation
- Retail Subscription Service
  Facilitate brand awareness in your new customers. Customers are sent communications based on store preference, top purchase category, and preferred interest category. Customers are also encouraged to sign up for newsletters, which are personalized in real-time based on date, member level, preferred interest, and top purchase category, among other factors, such as propensity model scores. Customers who have signed up for a newsletter and have made multiple purchases are invited to sign on to one of the convenient product subscription services. This accelerator can be tailored for any customer relationship maturation journey.
- Telco Handset Upgrade
  Promote the benefits of a mobile phone upgrade, based on each customer’s handset preference. To monitor the promotion, track customers’ email open rates and conversion rates. This accelerator can be tailored for any upgrade or upsell promotion across industries, such as product promotions, tickets, and travel reservations.
- Contactless Hotel
  Provide a contactless, personalized experience for your customers. Welcome them each step of the way, from reservation to checkout by providing destination details, allowing them to set personal preferences, and recommending personalized upgrades to help them maximize their experience, all while monitoring your business goals. This accelerator can be tailored for any reservation-based or ticket-based events: room, car, vacation, events, concerts, conferences, and more.
- Increase Wallet Share
  Boost revenue by driving first time purchase, and increasing upsell and cross-sell purchases. This accelerator leverages gamification strategy to direct customers from their first time purchase towards a small upsell purchase, then large upsell purchase, and finally a cross-sell bundle purchase. This accelerator can be tailored for any upsell or cross-sell campaign: product upgrades, vacation upgrades and add-ons, account upgrades and add-ons.
- Cart Abandonment
  Increase your conversion rate. Send reminders and incentives to customers who have abandoned their cart or form submission. This accelerator can be tailored for any cart submission, application submission, or form submission: product purchase or inquiries, loan applications, profile updates.
- Dynamic eNewsletter
  Build brand awareness through a personalized customer e-newsletter. Incentivize customers to stay engaged by encouraging them to enroll and set personal preferences. This accelerator can be tailored for any enrollment-based newsletter.
- Event Marketing
  Drive ticket sales for your events. Engage your customers and resellers each step of the way with ticket purchase announcements, reminders, event teasers, and satisfaction surveys, all while monitoring your business goals. This accelerator can be tailored for any reservation-based or ticket-based events centered on specific dates: vacation packages, concerts, conferences, and more.
- Prescription Home Delivery Acquisition Journey
  This Journey is created in partnership with Embel Assist (https://embelassist.com).
- Wellness Program Participation Journey
  Drive wellness program enrollment and adoption. Members are invited to enroll and create a profile. Members are then incentivized to set and track health goals. This accelerator can be tailored for any program adoption journey.
- Cross Channel Welcome Campaign
  Send print, voice blast, email, and SMS communication streams to recent new and returning subscribers. Tailor messaging that is appropriate to the subscriber’s brand adoption experience. This accelerator can be tailored for any subscription-based welcome journey.
- Loyalty Points Club Mobile App Adoption Journey
  Increase your loyalty points club effectiveness by driving adoption of your mobile app. Send reminders, confirmation messages, and incentives to customers via mobile push. This accelerator can be tailored for any points club adoption and mobile app adoption journey.
- Steps to Import
  You can Import Journey from Journey listing page. To Import a Journey, complete the following steps:

Prescription Home Delivery Acquisition Journey

This Journey is created in partnership with Embel Assist (https://embelassist.com).

Marketing Objectives:

Convert consumers from filling maintenance medications at retail pharmacies to home delivery. Message Advantages of 3 months supply, Auto Refill, Access to Pharmacists, etc. Message will be to leverage self serve enrollment options or call into the call center. Set communication timing to be in sync with medication fill dates that come due (ex. The last outbound call should be before the next fill date) Convert consumers from filling maintenance medications at retail pharmacies to home delivery.

Milestones: Eligible, Engagedm Enrolled, First Prescription Conversion

Goals: Program Overview Response

Channels: Email, Outbound call, Direct Mail

Timeframe: Always on

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