Features of Unica Journey

The features of Unica Journey are as follows:

  • Goal driven Experiences: Define goals for your customer experience and easily adjust your journeys in real time to achieve them.
  • Orchestration Canvas: Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas.
  • Always on Engagement: Completely automated execution that is in sync with every step of your customer’s brand engagement.
  • Real-time Insights: Understand your customer behavior with insights that reflect things as they happen in their journeys.
  • Choice of Touchpoints: Leverage the out of the box native touchpoints for digital channels or craft a custom touchpoint and seamlessly orchestrate the journey across your eco system.
  • Dynamic Data Framework: Flexible data definition and entry sources to augment customer journey with contextual data and events from multiple touchpoints and in variety of formats (File, API, etc.)