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Administrator's Guide
An Introduction to Unica Journey
Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
Features of Unica Journey
The features of Unica Journey are as follows:

Administrator's Guide
- An Introduction to Unica Journey
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
  - Features of Unica Journey
    The features of Unica Journey are as follows:
  - Benefits of Unica Journey
    The benefits of Unica Journey are as follows:
- Unica Journey integrations
- Process of Starting and Stopping Journey
- Journey user roles and permissions
  Before you begin using Unica Journey, you should assign roles and permissions to users.
- Journey interaction logging
  Interaction Logging for Journey is executed as a scheduled job. The scheduling parameters are set in application.properties file of the Journey Engine. The following is an example of the setting:
- Journey logging
  In Journey version 12.1.2 and earlier, the property JOURNEY_LOGGING, in the journey_master_config.properties file, was only used for tracing the audience.
- Journey Records Validation
  When records enter a Journey, users can set validation on the records.
- Journey GDPR
- Kafka authentication using SSL
- Configure Web Application servers Tomcat for SSL
  On every application server on which a Unica application is deployed, configure the web application server to use the certificates you have decided to employ.
- Mailchimp Configuration
  Configuration of Mailchimp as external source with Journey.
- Settings
  Use the settings menu to manage the Journey integrations like Email connectors, SMS connectors, CRM connections, and REST integrations.

Features of Unica Journey

The features of Unica Journey are as follows:

Goal driven Experiences: Define goals for your customer experience and easily adjust your journeys in real time to achieve them.
Orchestration Canvas: Craft and visualize your entire customer journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas.
Always on Engagement: Completely automated execution that is in sync with every step of your customer’s brand engagement.
Real-time Insights: Understand your customer behavior with insights that reflect things as they happen in their Journeys.
Choice of Touchpoints: Leverage the out of the box native touchpoints for digital channels or craft a custom touchpoint and seamlessly orchestrate the journey across your eco system.
Dynamic Data Framework: Flexible data definition and entry sources to augment customer journey with contextual data and events from multiple touchpoints and in variety of formats (File, API, etc.)

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