Unica Campaign key concepts

Interact integrates with Unica Campaign to define the offers that are assigned to customers. Integration between Interact and Campaign ensures that you can use the same offers across multiple campaigns, and integrate all the contact and response history across all your campaigns.

Before you use Unica Interact, there are several Unica Campaign concepts you should be familiar with. These are brief descriptions of the concepts. For more information, see the Unica Campaign User's Guide.