About Unica Campaign

Unica Campaign is a solution that enables users to design, execute, and analyze direct marketing campaigns. Unica Campaign provides an easy-to-use graphical user interface that supports the direct marketing processes of selecting, suppressing, segmenting, and sampling lists of customer IDs.

Once you have selected your targets, you can use Unica Campaign to define and execute your marketing campaign by assigning offers, sending e-mails, and so on. You can also use Unica Campaign to track the response to the campaign, creating output lists and logging contacts to contact history, and use that information in your next campaign.