Group your interaction points into zones

You use zones to divide your interaction points into similar areas in your touchpoint. You can use zones to make your treatment rules more specific. You can move interaction points between zones. An interaction point can be a member of only one zone at a time.

For example, if you divide your website into sections by product type such as calling plans and phones for a telecommunications company. You organize your interaction points into zones that are related to the product type. In your treatment rules, you assign different offers to the same segment, depending on which zone the customer is viewing. When the visitor is in the calling plans zone, the visitor sees offers relating to new calling plans with better rates only. When the visitor moves to the phones zone of the touchpoint, all the offers are targeted for new cell phones.