Use with smart segments to refine offers

Unica Interact uses smart segments in treatment rules to assign offers to visitors. Unlike strategic segments, you can create smart segments in Unica Campaign sessions only. To create smart segments, you must use interactive flowcharts.

After you create the smart segments, you can organize them just as you organize strategic segments.

When you work with segments on the Segments page of Unica Campaign, you can distinguish smart segments by the following icon: .