Offer lists

An offer represents a single marketing message, which can be delivered in various ways.

Offer lists are configurable groups of offers that you can use to manage offers. The same offer can exist in more than one offer list. You can add offers to offer lists and assign offer lists to smart rules. You can also edit, move, delete, or retire offer lists.

There are two types of offer lists.
  • Static offer lists: The pre-defined lists whose contents do not change unless you edit the list.
  • Smart offer lists: A dynamic list of offers which are specified by a query, so its contents can change each time it is used.