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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Gateways
This section provides details on the new user interface developed for Gateways.

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
- Gateways
  This section provides details on the new user interface developed for Gateways.
  - Create Journey Outbound Gateway Mappings
  - Create Deliver Outbound Gateway Mappings
  - Create Generic Outbound Gateway Mappings
  - Create Generic Inbound Gateway Mappings
  - Update Gateway mappings
  - Delete Gateway mappings
  - Contact Central integration with Gateway
  - Deployment of Gateways
    If the parent and child interactive channel have the same gateway name (difference in priority), the highest priority gateway will have precedence in deployment.
- Use triggered messages to send offers to different channels
  You can use triggered actions to deliver offers to a different touchpoints than the one where the request was sent in Unica Interact. These offers are triggered by predefined user events and event patterns.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- Simulator and Coverage analysis
  You can run simulations in design time to easily test the events, event patterns, and strategies you defined for your interactive channel to make sure you receive the results you are expecting in runtime.
- Personalization Playback
  Marketers can use Personalization Playback to review activities that are the outcome of existing campaigns. Personalization Playback shows the aggregated user activities grouped by audience, offers, and segments. It also includes capabilities to drill-down for activity details such as profile attributes, session attributes, API history, event patterns status, delivered and disqualified offers for Interact APIs.
- Profile data governance
  Profile data may contain sensitive information. It was expected that Interact systems needed a mechanism so that the admins could configure the columns that are sensitive, and the level of data protection required. Admin users can choose to hide or mask the sensitive columns.
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.

Gateways

This section provides details on the new user interface developed for Gateways.

The following capabilities are provided in gateways:

The gateways defined in the parent interactive channel can be viewed from the child interactive channel and will be suffixed to (Inherited).
An inherited gateway can only be viewed or copied. It cannot be modified or deleted.
The gateway from the child interactive channel will take precedence if the gateway from the parent and child interactive channels has the same name, priority, and type.
While creating or updating the gateway group, gateways defined in the parent interactive channels will be available in the Available Gateways section. There will be an info icon for each gateway to show the names of the interactive channels where it is defined in the hierarchy.
While creating or updating the triggered action, gateways defined in the parent interactive channels will be available in the Touchpoint Name drop-down. There will be an info icon for each gateway to show the names of the interactive channels where it is defined in the hierarchy.

This component provides an option for the users to define the field mappings for the following:

Journey Outbound Gateway
Deliver Outbound Gateway.
Generic Outbound Gateway
Generic Inbound Gateway

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