Events and Event Patterns

This section provides details on Events and Event Patterns for an interactive channel. This component provides the marketers a flexible way to act based on the occurrences of visitor activities or personalize offers on the basis of the patterns of visitor activities.

To get more details on the concepts of Event and Event Pattern, see the Event and event patterns section.

The following sections provides details on the following functions.
  • Manage events
  • Manage event patterns
  • Manage actions for events or events patterns
  • Organize event or event pattern to categories
  • Reset event patterns
  • Use event patterns
  • Monitor events

Events tab in the Design time environment

The Events tab displays all events and event patterns defined for an Interactive Channel in list view. You can also view the main information of each record.

This table lists and describes the icons that are used to manage events.

Icon Name

Description

Add events

Click to add an event to this interactive channel.

Add event patterns

Click to define a new event pattern to this interactive channel.

Manage categories

Click to open a dialog box in which you can create, delete, and edit categories in this interactive channel.

Move

Select one or more events or event patterns, and then click this icon to move the selected items to a new category.

Copy

Select one or more events or event patterns, and then click this icon to duplicate the selected items. Unica Interact automatically adds a numeric suffix to the names of each copy.

Delete

Select events or event patterns, and then click this icon to delete them.