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Administrator Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Real-time offer personalization on the client side
There may be situations where you want to provide real-time offer personalization without implementing low-level Java™ code or SOAP calls to the Unica Interact server. For example, when a visitor initially loads a web page where Javascript content is your only extended programming available, or when a visitor opens an email message where only HTML content is possible. Unica Interact provides several connectors that provide real-time offer management in situations where you have control only over the web content that is loaded on the client side, or where you want to simplify your interface to Unica Interact.
About the Interact Web Connector
The Unica Interact WebConnector (also referred to as the JavaScript™ Connector, or JSConnector) provides a service on the Unica Interact runtime server that allows JavaScript code to call the Unica Interact Java™ API. This enables web pages to make calls to Unica Interact for real-time offer personalization using only embedded JavaScript code, without having to rely on web development languages (such as Java, PHP, JSP, and so on). For example, you might embed a small snippet of JavaScript code on each page of your web site that serve offers recommended by Unica Interact, so that each time the page loads, calls are made to the Unica Interact API to ensure that the best offers are displayed on the loading page for the site visitor.

Administrator Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Administering Interact
  When you administer Unica Interact you configure and maintain users and roles, data sources, and optional product features. You also monitor and maintain the design and runtime environments. Product-specific application programming interfaces (APIs) are available for you to use.
- Security Management
  Access to the Unica Interact runtime User Interface requires authentication. Only the Login IDs defined in Unica Platform and having Unica Interact admin role can access the pages.
- Configuring users
  Unica Interact requires you to configure two sets of users, runtime environment users and design environment users.
- Managing Unica Interact data sources
  Unica Interact requires several data sources to function properly. Some data sources contain the information Unica Interact requires to function, other data sources contain your data.
- Offer serving
  You can configure Unica Interact in many ways to enhance how it selects offers to present. The following sections describe these optional features in detail.
- Understanding the Interact API
  Unica Interact serves offers dynamically to a wide variety of touchpoints. For example, you can configure the runtime environment and your touchpoint to send messages to your call center employees informing them of the best up sell or cross sell prospects for a customer who has called with a specific type of service inquiry. You can also configure the runtime environment and your touchpoint to provide tailored offers to a customer (visitor) who has entered a particular area of your Web site.
- Managing the Unica Interact API
  Whenever you use the startSession method, you create a Unica Interact runtime session on the runtime server. You can use configuration properties to manage the sessions on a runtime server.
- Classes and methods for the Unica Interact API
  The following sections list requirements and other details you should know before you work with the Unica Interact API.
- Classes and methods for the Interact JavaScript API
  The following sections list requirements and other details you should know before you work with the Unica Interact JavaScript API.
- About the ExternalCallout API
  Unica Interact offers an extensible macro, EXTERNALCALLOUT, for use with your interactive flowcharts. This macro enables you to perform custom logic to communicate with external systems during flowchart runs. For example, if you want to calculate the credit score of a customer during a flowchart run, you can create a Java™ class (a callout) to do so and then use the EXTERNALCALLOUT macro in a Select process in your interactive flowchart to get the credit score from your callout.
- Unica Interact utilities
  This section describes the administrative utilities available with Unica Interact.
- About the Learning API
  Unica Interact offers a learning module which uses a naive-bayesian algorithm to monitor visitor actions and propose optimal offers (in terms of acceptance). You can implement the same Java™ interface with your own algorithms using the Learning API to create your own learning module.
- Interact WSDL
  The Unica Interact installation includes two WDSL (Web Services Description Language) XML files that describe the available web services and how to access them. You can view these files in your Unica Interact home directory, and an example is shown here.
- Interact runtime environment configuration properties
  This section describes all the configuration properties for the Unica Interact runtime environment.
- Unica Interact Simulator
  This section describes all the configuration properties for the Unica Interact simulator.
- Interact design environment configuration properties
  This section describes all the configuration properties for Unica Interact design environment.
- Real-time offer personalization on the client side
  There may be situations where you want to provide real-time offer personalization without implementing low-level Java™ code or SOAP calls to the Unica Interact server. For example, when a visitor initially loads a web page where Javascript content is your only extended programming available, or when a visitor opens an email message where only HTML content is possible. Unica Interact provides several connectors that provide real-time offer management in situations where you have control only over the web content that is loaded on the client side, or where you want to simplify your interface to Unica Interact.
  - About the Unica Interact Message Connector
    The Unica Interact Message Connector allows email messages and other electronic media to make calls to Unica Interact to allow personalized offers to be presented at open-time, and when the customer clicks-through the message to the specified site. This is accomplished through the use of two key tags: The image tag (IMG), which loads the personalized offers at open-time, and the link tag (A), which captures information about click-through and redirects the customer to a specific landing page.
  - About the Interact Web Connector
    The Unica Interact WebConnector (also referred to as the JavaScript™ Connector, or JSConnector) provides a service on the Unica Interact runtime server that allows JavaScript code to call the Unica Interact Java™ API. This enables web pages to make calls to Unica Interact for real-time offer personalization using only embedded JavaScript code, without having to rely on web development languages (such as Java, PHP, JSP, and so on). For example, you might embed a small snippet of JavaScript code on each page of your web site that serve offers recommended by Unica Interact, so that each time the page loads, calls are made to the Unica Interact API to ensure that the best offers are displayed on the loading page for the site visitor.
    - Installing the Web Connector on the runtime server
      An instance of the Web Connector is installed automatically with your Unica Interact runtime server, and is enabled by default. However, there are some settings you must modify before you can configure and use the Web Connector.
    - Installing the Web Connector as a separate web application
      An instance of the Web Connector is installed automatically with your Unica Interact runtime server, and is enabled by default. However, you can also deploy the Web Connector as its own web application (for example, in a web application server on a separate system) and configure it to communicate with the remote Unica Interact runtime server.
    - Configuring the Web Connector
      Configuration settings for the Unica Interact Web Connector are stored in a file called jsconnector.xml that is stored on the system where the Web Connector is deployed (such as the Unica Interact runtime server itself, or a separate system running a web application server). You can edit the jsconnector.xml file directly using any text editor or XML editor; however, an easier way to configure almost all of the available configuration settings is to use the Web Connector Configuration page from your web browser.
    - Using the Web Connector Admin Page
      The Web Connector includes an administration page that provides some tools to help manage and test the configuration as it might be used with specific URL patterns. You can also use the Admin Page to reload a configuration that you have modified.
    - Sample Web Connector Page
      As an example, a file called WebConnectorTestPageSA.html has been included with the Unica Interact Web Connector (in the directory <Unica Interact_Home/jsconnector/webapp/html) that demonstrates how many of the features of the Web Connector would be tagged in a page. For convenience, that sample page is also shown here.
- JVM parameters
- Unica Interact and Digital Recommendations integration
  Unica Interact can integrate with IBM Digital Recommendations to provide Unica Interact-driven product recommendations. Both products can provide product recommendations for offers, but using different methods. Digital Recommendations uses a visitor's web behavior (collaborative filter) to build correlations between visitors and recommended offers. Unica Interact is based on customer's past behavior, attributes, history, and less on view-level offers, learning which offers best match a customer's behavior profile (based on demographics and other information about the customer). Offer acceptance rates help to build a predictive model through self-learning. Using the best of both products, Unica Interact can use a personal profile to define offers that will pass a category ID to Digital Recommendations and retrieve recommended products based on popularity (the "wisdom of the crowds") for display to the visitor as part of the selected offers. This can provide better recommendations for customers that will result in more click-throughs and better outcomes than either product acting alone.
- Interact and DDX integration
  With Digital Data Exchange, your website can link to Unica Interact to provide a powerful omni-channel execution engine that delivers the best offers to the optimum channels and evolves (learns) from the offer feedback to continuously increase marketing effectiveness.
- Unica Interact and Unica Journey integration
- Unica Interact and Unica Deliver integration
- Configure gateways
  Use triggered message gateways to send offer information from outbound channels.

About the Unica Interact Web Connector

The Unica Interact WebConnector (also referred to as the JavaScript™ Connector, or JSConnector) provides a service on the Unica Interact runtime server that allows JavaScript™ code to call the Unica Interact Java™ API. This enables web pages to make calls to Unica Interact for real-time offer personalization using only embedded JavaScript™ code, without having to rely on web development languages (such as Java™, PHP, JSP, and so on). For example, you might embed a small snippet of JavaScript™ code on each page of your web site that serve offers recommended by Unica Interact, so that each time the page loads, calls are made to the Unica Interact API to ensure that the best offers are displayed on the loading page for the site visitor.

Use the Unica Interact Web Connector in situations where you want to display offers to visitors on a page where you may not have server-side programmatic control over the page display (as you would with, for example, PHP or other server-based scripting), but can still embed JavaScript™ code in your page content that will be executed by the visitor's web browser.

Tip: The Unica Interact Web Connector files are installed automatically onto your Unica Interact runtime server, in the directory <Unica Interact_home>/jsconnector. In the directory <Unica Interact_home>/jsconnector, you'll find a ReadMe.txt containing important notes and details about the Web Connector features, as well as sample files and the Web Connector source code to use as the basis for developing your own solutions. If you do not find information to answer your questions here, see the jsconnector directory for more information.

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