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Administrator Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Interact and DDX integration
With Digital Data Exchange, your website can link to Unica Interact to provide a powerful omni-channel execution engine that delivers the best offers to the optimum channels and evolves (learns) from the offer feedback to continuously increase marketing effectiveness.
Unica Interact tags in Digital Data Exchange
Use the default Digital Data Exchange tags to define variations of the tags that are appropriate to web pages where data is represented from different locations. Once defined, these tags are added to the Unica Interact tag list. Tags may not have fields to define or may not have required tag fields and can be used directly.

Administrator Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Administering Interact
  When you administer Unica Interact you configure and maintain users and roles, data sources, and optional product features. You also monitor and maintain the design and runtime environments. Product-specific application programming interfaces (APIs) are available for you to use.
- Security Management
  Access to the Unica Interact runtime User Interface requires authentication. Only the Login IDs defined in Unica Platform and having Unica Interact admin role can access the pages.
- Configuring users
  Unica Interact requires you to configure two sets of users, runtime environment users and design environment users.
- Managing Unica Interact data sources
  Unica Interact requires several data sources to function properly. Some data sources contain the information Unica Interact requires to function, other data sources contain your data.
- Offer serving
  You can configure Unica Interact in many ways to enhance how it selects offers to present. The following sections describe these optional features in detail.
- Understanding the Interact API
  Unica Interact serves offers dynamically to a wide variety of touchpoints. For example, you can configure the runtime environment and your touchpoint to send messages to your call center employees informing them of the best up sell or cross sell prospects for a customer who has called with a specific type of service inquiry. You can also configure the runtime environment and your touchpoint to provide tailored offers to a customer (visitor) who has entered a particular area of your Web site.
- Managing the Unica Interact API
  Whenever you use the startSession method, you create a Unica Interact runtime session on the runtime server. You can use configuration properties to manage the sessions on a runtime server.
- Classes and methods for the Unica Interact API
  The following sections list requirements and other details you should know before you work with the Unica Interact API.
- Classes and methods for the Interact JavaScript API
  The following sections list requirements and other details you should know before you work with the Unica Interact JavaScript API.
- About the ExternalCallout API
  Unica Interact offers an extensible macro, EXTERNALCALLOUT, for use with your interactive flowcharts. This macro enables you to perform custom logic to communicate with external systems during flowchart runs. For example, if you want to calculate the credit score of a customer during a flowchart run, you can create a Java™ class (a callout) to do so and then use the EXTERNALCALLOUT macro in a Select process in your interactive flowchart to get the credit score from your callout.
- Unica Interact utilities
  This section describes the administrative utilities available with Unica Interact.
- About the Learning API
  Unica Interact offers a learning module which uses a naive-bayesian algorithm to monitor visitor actions and propose optimal offers (in terms of acceptance). You can implement the same Java™ interface with your own algorithms using the Learning API to create your own learning module.
- Interact WSDL
  The Unica Interact installation includes two WDSL (Web Services Description Language) XML files that describe the available web services and how to access them. You can view these files in your Unica Interact home directory, and an example is shown here.
- Interact runtime environment configuration properties
  This section describes all the configuration properties for the Unica Interact runtime environment.
- Unica Interact Simulator
  This section describes all the configuration properties for the Unica Interact simulator.
- Interact design environment configuration properties
  This section describes all the configuration properties for Unica Interact design environment.
- Real-time offer personalization on the client side
  There may be situations where you want to provide real-time offer personalization without implementing low-level Java™ code or SOAP calls to the Unica Interact server. For example, when a visitor initially loads a web page where Javascript content is your only extended programming available, or when a visitor opens an email message where only HTML content is possible. Unica Interact provides several connectors that provide real-time offer management in situations where you have control only over the web content that is loaded on the client side, or where you want to simplify your interface to Unica Interact.
- JVM parameters
- Unica Interact and Digital Recommendations integration
  Unica Interact can integrate with IBM Digital Recommendations to provide Unica Interact-driven product recommendations. Both products can provide product recommendations for offers, but using different methods. Digital Recommendations uses a visitor's web behavior (collaborative filter) to build correlations between visitors and recommended offers. Unica Interact is based on customer's past behavior, attributes, history, and less on view-level offers, learning which offers best match a customer's behavior profile (based on demographics and other information about the customer). Offer acceptance rates help to build a predictive model through self-learning. Using the best of both products, Unica Interact can use a personal profile to define offers that will pass a category ID to Digital Recommendations and retrieve recommended products based on popularity (the "wisdom of the crowds") for display to the visitor as part of the selected offers. This can provide better recommendations for customers that will result in more click-throughs and better outcomes than either product acting alone.
- Interact and DDX integration
  With Digital Data Exchange, your website can link to Unica Interact to provide a powerful omni-channel execution engine that delivers the best offers to the optimum channels and evolves (learns) from the offer feedback to continuously increase marketing effectiveness.
  - Prerequisites
    Before you can use the Unica Interact and Digital Data Exchange integration, you must make sure that you meet the prerequisites described in this section.
  - Integrating Interact with your website through IBM Digital Data Exchange
    Use these steps to integrate Unica Interact with your website through Digital Data Exchange.
  - Unica Interact tags in Digital Data Exchange
    Use the default Digital Data Exchange tags to define variations of the tags that are appropriate to web pages where data is represented from different locations. Once defined, these tags are added to the Unica Interact tag list. Tags may not have fields to define or may not have required tag fields and can be used directly.
    - End Session
      The End Session tag marks the end of a web session.
    - Get Offers
      Use the Get Offers tag to request offers from the runtime server.
    - Load Library
      The Load Library tag loads the Unica Interact JavaScript library in the head section of the page.
    - Post Event
      Use the Post Event tag to execute any event defined in the interactive channel.
    - Set Audience
      Use the Set Audience tag to set the audience ID and level for a visitor.
    - Start Session
      The Start Session tag creates and defines a web session.
    - Example tag settings
      This example shows a simple configuration of the Start Session, Post Event, Get Offers, and End Session tag settings.
  - Verify your integration configuration
    Use the Digital Data Exchange test tool and the Interact.log file to troubleshoot any configuration problems.
- Unica Interact and Unica Journey integration
- Unica Interact and Unica Deliver integration
- Configure gateways
  Use triggered message gateways to send offer information from outbound channels.

Unica Interact tags in Digital Data Exchange

Use the default Digital Data Exchange tags to define variations of the tags that are appropriate to web pages where data is represented from different locations. Once defined, these tags are added to the Unica Interact tag list. Tags may not have fields to define or may not have required tag fields and can be used directly.

The following Unica Interact tags are available in Digital Data Exchange under Tags.

End Session
Get Offers
Load Library
Post Event
Set Audience
Start Session

To use the Unica Interact tags, edit the tags to define the Tag Field, Method, Object Name, Data Type, and Modifier for each Unica Interact tag.

The Post Event, Set Audience, and Start Sessions tags accept custom tag fields. Use the Tag Field Add icon, the click the Edit icon to define the custom parameter. The process is the same as any parameter definition with the exception that the name of the parameter can be edited and must include the parameter name, a colon, and the parameter data type. Custom parameter order in the tag can be modified with the up and down arrows.

Tags can also be bound to JavaScript functions or HTML objects so that they fire after the function fires or on an HTML object event.

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