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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
About Interact reporting
Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.
Viewing Interact reports
Unica Interact integration with reports can be used to run Cognos® reports from within Unica Campaign. Some reports contain links to other reports to provide more information.
To view reports from the interactive channel Analysis tab
You can use the Analytics area of an interactive channel to view several Unica Interact reports.

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
- Gateways
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.
  - Interact reports data
    Unica Interact reporting requires three sets of data to report on: the data from your design environment, data from your production runtime environment, and data from the learning module. For example, the Channel Offer Performance Summary report requires data from the Unica Campaign data source for data about offers, and data from the contact and response history from the production runtime server.
  - Interact Reports and Reporting Schemas
    The Unica Interact Report Package reports are supported by reporting schemas. You can customize the schemas to specify time periods, configure audience levels, and create extra performance reporting schemas.
  - Viewing Interact reports
    Unica Interact integration with reports can be used to run Cognos® reports from within Unica Campaign. Some reports contain links to other reports to provide more information.
    - To view reports from the interactive channel Analysis tab
      You can use the Analytics area of an interactive channel to view several Unica Interact reports.
    - To view Interact reports from Analytics Home
  - About the Interaction Point Performance report portlet
    The only Unica Interact specific report available in the Dashboard is the Interaction Point Performance report portlet. This portlet shows the number of offers accepted per interaction point over a seven-day period. By analyzing this report, you can determine the peak marketing locations on your interactive channel to help design future campaigns.
  - About the Channel Deployment History report (interactive channel)
    The Channel Deployment History report is an audit log for tracing changes to all runtime servers, and is available from the interactive channel Analysis tab. You can filter this report by runtime servers, campaigns, or the user who performed the deployment.
  - About the Channel Deployment History report (campaign)
    The Channel Deployment History report displays the deployment data for all interaction strategies and the interactive channels that are associated with a campaign. Use the Analysis tab of the Campaign to view this report.
  - About the Zone Performance Report by Offer
    The Zone Performance Report by Offer is an interactive cell performance report that is filtered by interaction point. You can use this report to see how offers are performing by zone.
  - About the Event Pattern report
    The Event Pattern report shows you event pattern activity across interactive channels and their categories.
  - To filter by interaction point
    Filter the Channel Interaction Point Performance Summary report by interaction point to view data only for the interaction point that is required.

Viewing reports from the interactive channel Analysis tab

You can use the Analytics area of an interactive channel to view several Unica Interact reports.

About this task

The following reports are available from the interactive channel Analytics tab:

Channel Deployment History
Channel Event Activity Summary
Channel Interaction Point Performance Summary
Channel Interactive Segment Lift Analysis
Channel Learning Model Performance Over Time
Interactive Channel Treatment Rule Inventory

Procedure

Select a Report type from the Analysis tab.

If no additional configuration is needed, the report is displayed.
If there are configuration options after the report is displayed, select filters for the report, then click Refresh.
For example, select the interaction point or an end date and time to view for the Channel Interaction Point Performance Summary report. On other reports, you might select date ranges, or specific channel data to use for filtering.
If you are required to enter configuration options before the report is generated, as might be the case with the Channel Learning Model Performance Over Time report, select the required report filters and options, then click the Next or Finish buttons at the bottom of the report.

Results

The selected report is displayed.

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