Viewing Unica Interact reports from Analytics home

IBM Cognos

About this task

You can go to Analytics > Campaign analytics to view several Unica Interact reports.

The following reports are available from Campaign analytics:

  • Channel Deployment History
  • Channel Learning Model Performance Over Time
  • Event pattern
  • Interactive Cell Lift Analysis
  • Interactive Cell Performance by Offer
  • Interactive Cell Performance Over Time
  • Interactive Offer Learning Details
  • Interactive Offer Performance by Cell
  • Interactive Offer Performance Over Time

Procedure

  1. Select a Report type from Campaign analytics.

    If no additional configuration is needed, the report is displayed.

  2. If there are configuration options after the report is displayed, select filters for the report, then click Refresh.
    For example, select the cell to view for the Interactive Cell Performance by Offer report.
  3. If you are required to enter configuration options before the report is generated, as might be the case with the Channel Learning Model Performance Over Time report, select the required report filters and options, then click the Next or Finish buttons at the bottom of the report.

Results

The selected report is displayed.

Unica Insights

You can view the Interact Analytics menu separately, if Unica insights is enabled Navigate to Analytics > Interact analytics to view several Unica Interact reports.

About this task

To view the data for objects not linked to a campaign, click the No associated campaigns option.

The following reports are available direct on the page:
  • Channel Deployment History
  • Channel Learning Model Performance Over Time
  • Interactive Cell Lift Analysis
  • Interactive Cell Performance by Offer
  • Interactive Cell Performance Over Time
  • Interactive Offer Learning Details
  • Interactive Offer Performance by Cell
  • Interactive Offer Performance Over Time

In addition, the Zone Performance Report by Offer report and Event Pattern report are available when you click the Interactive Entity Reports folder on the Interact Analytics page.

Procedure

  1. Select Analytics > Interact analytics.
  2. Select the Interactive Entity Reports folder.
  3. Click the Interactive Entity Reports folder to view the zone performance and Event Pattern report list.
  4. Select the report that you want to view. The Report parameters window displays.
  5. Select the campaign for which you want to view data, then click Generate the report.
  6. If there are configuration options after the report is displayed, select filters for the report and then click Refresh
  7. For Channel Learning Model Performance Over Time report, if you are required to enter configuration options before the report is generated, select the required report filters and options, and then click Next or Finish. The selected repotr is displayed.