Interactive Segment Lift Analysis report

Lift analysis reports show the performance improvement that is created by using Unica Interact built-in learning. The Interactive Segment Lift Analysis report shows the acceptance rate of offers by smart segment, comparing offers presented randomly and offers presented by Unica Interact built-in learning. This report shows these values over time, so you can see trends for the better, or worse, and use that information to refine your marketing strategies.

This report is populated only if you use Unica Interact built-in learning.