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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
About Interact reporting
Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.
About the Channel Deployment History report (campaign)
The Channel Deployment History report displays the deployment data for all interaction strategies and the interactive channels that are associated with a campaign. Use the Analysis tab of the Campaign to view this report.
About the Interactive Cell Lift Analysis report
Lift analysis reports show the performance improvement that is created by using Unica Interact built-in learning. The Interactive Cell Lift Analysis report shows the acceptance rate of offers by cell, comparing offers that are presented by random and offers that are presented by Unica Interact built-in learning.

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
- Gateways
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.
  - Interact reports data
    Unica Interact reporting requires three sets of data to report on: the data from your design environment, data from your production runtime environment, and data from the learning module. For example, the Channel Offer Performance Summary report requires data from the Unica Campaign data source for data about offers, and data from the contact and response history from the production runtime server.
  - Interact Reports and Reporting Schemas
    The Unica Interact Report Package reports are supported by reporting schemas. You can customize the schemas to specify time periods, configure audience levels, and create extra performance reporting schemas.
  - Viewing Interact reports
    Unica Interact integration with reports can be used to run Cognos® reports from within Unica Campaign. Some reports contain links to other reports to provide more information.
  - About the Interaction Point Performance report portlet
    The only Unica Interact specific report available in the Dashboard is the Interaction Point Performance report portlet. This portlet shows the number of offers accepted per interaction point over a seven-day period. By analyzing this report, you can determine the peak marketing locations on your interactive channel to help design future campaigns.
  - About the Channel Deployment History report (interactive channel)
    The Channel Deployment History report is an audit log for tracing changes to all runtime servers, and is available from the interactive channel Analysis tab. You can filter this report by runtime servers, campaigns, or the user who performed the deployment.
  - About the Channel Deployment History report (campaign)
    The Channel Deployment History report displays the deployment data for all interaction strategies and the interactive channels that are associated with a campaign. Use the Analysis tab of the Campaign to view this report.
    - About the Interactive Offer Learning Details report
      The Interactive Offer Learning Details report displays all the learning attributes that you are tracking with the built-in learning module.
    - About the Interactive Cell Performance reports
      The Interactive Cell Performance reports have two variations: Over Time and by Offer. These reports measure the performance of target cells in their inbound marketing scenarios for a campaign. When you filter by target cell, you are filtering by the cell that is assigned to the smart segment in your treatment rule. You can sort these reports by all cells or a specific target cell. These reports display the number of offers that are presented, accepted, and rejected by a target cell over time or by offer. These reports cover all target cells that are associated with the treatment rules in an interaction strategy within a campaign.
    - About the Interactive Offer Performance reports
      The Interactive Offer Performance reports have two variations: Over Time and by Offer. These reports measure the performance of offers in their inbound marketing scenarios for a campaign. You can sort these reports by all offers or a specific offer.
    - About the Interactive Cell Lift Analysis report
      Lift analysis reports show the performance improvement that is created by using Unica Interact built-in learning. The Interactive Cell Lift Analysis report shows the acceptance rate of offers by cell, comparing offers that are presented by random and offers that are presented by Unica Interact built-in learning.
    - About the Channel Learning Model Performance Over Time report
      The Channel Learning Model Performance report compares the performance of two channel learning models over a certain time period to help you determine the effectiveness of each learning model in specific time periods.
  - About the Zone Performance Report by Offer
    The Zone Performance Report by Offer is an interactive cell performance report that is filtered by interaction point. You can use this report to see how offers are performing by zone.
  - About the Event Pattern report
    The Event Pattern report shows you event pattern activity across interactive channels and their categories.
  - To filter by interaction point
    Filter the Channel Interaction Point Performance Summary report by interaction point to view data only for the interaction point that is required.

Interactive Cell Lift Analysis report

Lift analysis reports show the performance improvement that is created by using Unica Interact built-in learning. The Interactive Cell Lift Analysis report shows the acceptance rate of offers by cell, comparing offers that are presented by random and offers that are presented by Unica Interact built-in learning.

This report shows these values over time, so you can see trends for the better, or worse, and use that information to refine your marketing strategies. This report is populated only if you use Unica Interact built-in learning.

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