Create interaction points for the visitor to interact with your touchpoint

An interaction point is how you identify where in your touchpoint you request information. You organize all of your interaction points in zones. When you define which offers go to which segments in your treatment rules, you can also define these rules by zone. Therefore, you can have different types of offers available for different sections of your touchpoint.

Every interaction point must contain some default string that the touchpoint can use if there are no offers available.

Interaction points and the Unica Interact API

An interaction point is one of the three elements of the Unica Interact configuration in the design environment that interacts directly with the Unica Interact API. Whenever you use the getOffers or postEvent methods in the Unica Interact API, you must reference an interaction point. The name of the interaction point that is used in the Unica Interact API must match the name of the interaction point as configured in the design environment.