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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Understanding deployment to runtime servers
Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
Understanding runtime servers
Runtime servers are the workhorses of your Unica Interact implementation. The runtime servers listen and respond to requests from the touchpoint through the Unica Interact API. When your touchpoint requests an offer, it is the runtime server that responds with the offer.

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
- Gateways
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
  - Understanding runtime servers
    Runtime servers are the workhorses of your Unica Interact implementation. The runtime servers listen and respond to requests from the touchpoint through the Unica Interact API. When your touchpoint requests an offer, it is the runtime server that responds with the offer.
  - Deployment and delete
    To ensure that you do not accidentally remove data that is required for a Unica Interact runtime server to run correctly, deploying an interaction configuration locks Unica Interact objects so you cannot delete them. After you deploy an interaction configuration, you cannot delete any interaction strategy, interactive flowchart, or interactive channel that is associated with the interaction configuration until you remove the object from all server groups.
  - About deployment versioning
    Unica Interact retains information about every deployment and assigns a version number to it, along with any description or name you provide, for several reasons. First, to ensure that the deployment record is maintained for future reference, so that you can track when the deployment occurred, which user deployed the data, whether the deployment was successful or not, and so on. Second, Unica Interact preserves the state of the deployment to ensure that it is available in the future for redeployment or for loading back into the design time to use as the basis for further modifications.
  - To deploy to a runtime server group
    This procedure deploys to a runtime development, test, or production server group for the Interactive Channel.
  - To undeploy
    Use the following steps to undeploy a deployment.
  - To view the deployment tab
    Each interactive channel includes a tab where you can see detailed information about any active deployments of this interactive channel, view any pending changes to the deployment status of the interactive channel, and see the history of past deployments. You can also use the Deployment tab to deploy, redeploy, and undeploy interactive channel settings. This section describes what you can view on the Deployment tab.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.

Understanding runtime servers

Runtime servers are the workhorses of your Unica Interact implementation. The runtime servers listen and respond to requests from the touchpoint through the Unica Interact API. When your touchpoint requests an offer, it is the runtime server that responds with the offer.

Unica Interact works with server groups. A server group contains one or more runtime servers. If you have multiple runtime servers, you can configure them to work with a load balancer for better performance. Your touchpoint must be configured to communicate with these runtime servers.

You can have multiple server groups. You might have one group for your call center and one for your website. You might also have one group that is for testing and one that is working with a live, customer-facing touchpoint. Each interactive channel can have one production server group only.

After you finish designing and configuring your interaction in the design environment and completed the Unica Interact API code work with your touchpoint, you are ready to send, or deploy, the interaction data to the runtime server. After you deploy the interaction data to the runtime server, you can start testing how the touchpoint works with Unica Interact.

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