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Unica Interact provides documentation and help for users, administrators, and developers.
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Contact Central integration with Gateway

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
- Gateways
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.

Contact Central integration with Gateway

Marketers can select Contact Central channel and preferred (time zone) to manage the Interact real time outgoing messages or offers, It helps in marketing the messages or offers and send them to the right people in right time and avoid unnecessary message traffic.

Perform the following steps to complete the integration of Contact Central with Gateway.

Under Add Gateway - Generic Outbound, under the General tab, in the Contact Central Integration Behavior list, select one of the following options.
- Discard when Unavailable: You can select your preferred time in any time zone, for example, US Eastern time zone from Monday to Friday. If Interact triggers message offer on Sunday, for Behavior = "Discard when Unavailable", system will not send offers to customer and log a information message for discard offer in interact.log
- Always send: System sends offers to customer and also log a information message in interact.log.
- No Integration: System functions without Contact Central integration.
Under Channel list, select a channel name, such as Email, SMS, Push, WhatsApp.
Under Preferences list, select your preferred time zone or All Preferences-All TimeZones.
If the marketer wants to use the user consent data, select the Use Consent checkbox. If the marketer uses only the user consent data, only the customers for whom optedIn=true will receive the trigged message.
During Interact and Contact Central synchronization of Consent Data, if the system detects that the user consent data has been deleted, the system will log the deleted data to a file in the <Interact_Home>\failedData\CCSync directory.

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