On-demand Campaigns

An On-demand Campaign is a marketing campaign that field marketers create and run on an as-needed basis.

Typically, the corporate marketer provides the field marketer with a campaign template, allowing the field marketer to create new On-demand Campaigns based on that template and to modify those campaigns for their targets.

Field marketers can use On-demand Campaigns to deliver a marketing message to a set of their customers while they exercise some control over the offer, timing, and fulfillment methods used to deliver the marketing message. The amount of control field marketers have over the On-demand Campaigns they manage is determined by corporate marketing.