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Corporate Marketer Guide
Corporate marketers develop templates for reusable campaign logic and lists of customer contacts.
About processes
Types of processes
Campaign processes are divided into three types by function, which are distinguished by color in the flowchart process palette.

Types of processes

Campaign processes are divided into three types by function, which are distinguished by color in the flowchart process palette.

Data manipulation processes - blue
Run processes - red
Optimization processes - green, orange, or purple

Note: Unica Interact, Unica Optimize, Unica Deliver, IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition, and IBM Engage provide additional processes for use in campaign flowcharts. For information about those processes, see the separate documentation for those products.