Subdomain for email marketing

If you select this option, your information technology department must create a subdomain of an existing domain name. For example, if you currently use, Unica might use or as a subdomain. The key to this approach is that a distinct subdomain zone is created.

You can choose any name as the name of the subdomain (the part before in the example that is presented here). This domain name appears in email and is subject to spam filtering rules. Do not select a name that might be considered a source of spam. Unica can help you evaluate your name selection to reduce the risk.

To use a subdomain, you must delegate Unica as the nameserver provider for this particular subdomain. This option is available if a unique domain name is not practical.

Unica is responsible for all management of the subdomain name and its corresponding DNS records.