Accessing the Detailed Link Report from Deliver Analytics

About this task

The Detailed Link report is one of the standard Deliver Mailing Performance Reports available from the Unica Platform Analytics menus.

Procedure

  1. Navigate to Analytics > Deliver Analytics > Mailing Performance Reports > Detailed Link Report
  2. Select a campaign in the Report Parameters window. Click Generate the Report.
  3. Select one or more mailing instances and click Finish.

Results

The Detailed Link Report opens at the mailing level and lists mailings and landing pages for which link response data exists.

What to do next

Click a mailing name or landing page name to drill down to the next level in the dimension hierarchy. You can navigate through the email and landing page levels independently. Moving up or down through the report levels for one set of results has no effect on the other.