Home
User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Personalized messaging
Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
Personalized mobile app push notifications
You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
Workflow for sending push notifications with Deliver
You must complete multiple steps to design and send personalized simple push notifications. The exact steps depend on the mobile operating system on which the app is running, the type of notification, and the method that you use to send the notification. Some of the required preparations must be performed by administrators with access to the Deliver configuration.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
  - Personalized email messaging
    Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Quick Builder. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
  - Personalized SMS messaging
  - Personalized mobile app push notifications
    You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
    - Mobile app push notifications overview
    - Prerequisites for sending personalized push notifications
      Sending push notifications to mobile device lock screens or In-App notifications in recipient's mobile app" through Deliver requires that system administrators complete various preparations. The preparations include changes to your hosted messaging account, changes to the Deliver configuration, and changes to your mobile apps.
    - Workflow for sending push notifications with Deliver
      You must complete multiple steps to design and send personalized simple push notifications. The exact steps depend on the mobile operating system on which the app is running, the type of notification, and the method that you use to send the notification. Some of the required preparations must be performed by administrators with access to the Deliver configuration.
    - Push notification delivery methods
    - Requirements for selecting push notification recipients
      You can send push notifications either to a list of recipients.
    - Configuring push notifications
      To use Deliver to send notifications to mobile apps, you must configure a notification push. Create the push as part of the campaign that you use to select recipients of the push. To specify the content and behavior of the notifications, reference a push communication that is created in advance with the Quick Builder. To specify who receives the notifications, you can reference a list of recipients.
    - Sending push notifications
      In Deliver, you can push notifications to a list of selected mobile app users immediately or schedule the push. You can schedule notification delivery to a list of mobile app users at a specified time or after a scheduled flowchart run finishes.
    - Push Response codes
  - Personalized WhatsApp messaging
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Workflow for sending push notifications with Deliver

You must complete multiple steps to design and send personalized simple push notifications. The exact steps depend on the mobile operating system on which the app is running, the type of notification, and the method that you use to send the notification. Some of the required preparations must be performed by administrators with access to the Deliver configuration.

The table presents the sequence of actions that are required to prepare and send push notifications with Deliver. The specific actions that you take depend on the type of notifications and the method that you use to send them.


Activity		Information
Prepare	Integrate the mobile app with Deliver	See the Unica Deliver Deliver Startup and Administrator's Guide.
	Determine how to identify and contact notification recipients	Requirements for selecting push notification recipients
	Design notification communications	Create a simple push notification
Configure	Reference a communication	Configuring push notifications

	Set delivery parameters
	Define constant personalization fields

Transmit	Send a push to a list	Sending a push to a list of mobile app users now
	Schedule a push	Scheduling a push for a specific time
	Enable Transactional delivery	Enable transactional delivery

Analyze	Analyze notifications	Push Response codes

Rate this topic

5 stars 4 stars 3 stars 2 stars 1 star

Comment on this topic.

By clicking this box, you acknowledge that you are NOT a U.S. Federal Government employee or agency, nor are you submitting information with respect to or on behalf of one. HCL provides software and services to U.S. Federal Government customers through its partners immixGroup, Inc. Contact this team at https://hcltechsw.com/resources/us-government-contact. Do not include any personal data in this Comment box.