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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Personalized messaging
Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
Personalized mobile app push notifications
You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
Sending push notifications
In Deliver, you can push notifications to a list of selected mobile app users immediately or schedule the push. You can schedule notification delivery to a list of mobile app users at a specified time or after a scheduled flowchart run finishes.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
  - Personalized email messaging
    Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Quick Builder. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
  - Personalized SMS messaging
  - Personalized mobile app push notifications
    You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
    - Mobile app push notifications overview
    - Prerequisites for sending personalized push notifications
      Sending push notifications to mobile device lock screens or In-App notifications in recipient's mobile app" through Deliver requires that system administrators complete various preparations. The preparations include changes to your hosted messaging account, changes to the Deliver configuration, and changes to your mobile apps.
    - Workflow for sending push notifications with Deliver
      You must complete multiple steps to design and send personalized simple push notifications. The exact steps depend on the mobile operating system on which the app is running, the type of notification, and the method that you use to send the notification. Some of the required preparations must be performed by administrators with access to the Deliver configuration.
    - Push notification delivery methods
    - Requirements for selecting push notification recipients
      You can send push notifications either to a list of recipients.
    - Configuring push notifications
      To use Deliver to send notifications to mobile apps, you must configure a notification push. Create the push as part of the campaign that you use to select recipients of the push. To specify the content and behavior of the notifications, reference a push communication that is created in advance with the Quick Builder. To specify who receives the notifications, you can reference a list of recipients.
    - Sending push notifications
      In Deliver, you can push notifications to a list of selected mobile app users immediately or schedule the push. You can schedule notification delivery to a list of mobile app users at a specified time or after a scheduled flowchart run finishes.
      - Sending a push to a list of mobile app users now
        You can send notifications to a list of mobile app users as soon as you complete the push configuration. The push must reference a recipient list (OLT).
      - Scheduling a push for a specific time
        You can send notifications to a list of mobile app users at a specified time. Scheduling an app notification push can be useful when the message contains time-sensitive information.
      - Enable transactional delivery
        Push mailing can be enabled for transactional delivery.
    - Push Response codes
  - Personalized WhatsApp messaging
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Sending push notifications

In Deliver, you can push notifications to a list of selected mobile app users immediately or schedule the push. You can schedule notification delivery to a list of mobile app users at a specified time or after a scheduled flowchart run finishes.

You must complete specific preparations before you begin a push.

Preview the communication that is referenced by the push. Confirm that it displays and behaves as expected.
Review the recipient list that is referenced by the push. Confirm that the list includes a personalization field that provides the mobile app user ID (Install ID) for each recipient in the list.
Confirm the configuration of the delivery parameters for the push.

When you start a notification push, Deliver displays a checklist to confirm that you completed the required preparations. Controls on the Deliver mailing tab that is used to start a production mailing are disabled until you validate that you completed these preparations.

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