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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Personalized messaging
Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
Personalized mobile app push notifications
You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
Mobile app push notifications overview

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
  - Personalized email messaging
    Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Quick Builder. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
  - Personalized SMS messaging
  - Personalized mobile app push notifications
    You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
    - Mobile app push notifications overview
    - Prerequisites for sending personalized push notifications
      Sending push notifications to mobile device lock screens or In-App notifications in recipient's mobile app" through Deliver requires that system administrators complete various preparations. The preparations include changes to your hosted messaging account, changes to the Deliver configuration, and changes to your mobile apps.
    - Workflow for sending push notifications with Deliver
      You must complete multiple steps to design and send personalized simple push notifications. The exact steps depend on the mobile operating system on which the app is running, the type of notification, and the method that you use to send the notification. Some of the required preparations must be performed by administrators with access to the Deliver configuration.
    - Push notification delivery methods
    - Requirements for selecting push notification recipients
      You can send push notifications either to a list of recipients.
    - Configuring push notifications
      To use Deliver to send notifications to mobile apps, you must configure a notification push. Create the push as part of the campaign that you use to select recipients of the push. To specify the content and behavior of the notifications, reference a push communication that is created in advance with the Quick Builder. To specify who receives the notifications, you can reference a list of recipients.
    - Sending push notifications
      In Deliver, you can push notifications to a list of selected mobile app users immediately or schedule the push. You can schedule notification delivery to a list of mobile app users at a specified time or after a scheduled flowchart run finishes.
    - Push Response codes
  - Personalized WhatsApp messaging
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Mobile app push notifications overview

You can use Deliver to send simple push notifications to a recipient's mobile device lock screens. Simple push uses Android or iOS to render a push notification on a mobile phone's lock screen. You can also use Deliver to send In-App push notifications on the recipient's mobile app for a which presents message in rich and more actionable interface. This chapter uses term push notification to refer to both native lock screen notifications and rich In-App notifications unless specifically stated.

You can target specific mobile app users by running a flowchart in Unica Campaign to create an Output List Table (OLT). The OLT provides the recipient information that is required to personalize the message and identify each mobile device that is supposed to receive the notification.

The diagram illustrates the overall workflow for sending personalized notifications and the major Deliver components that are involved in the process. You must also modify your mobile app to integrate with Deliver.

Table 1. Workflow for personalized push
	Description
1	Standard triggered notifications. For standard notifications, Deliver supports sending personalized push notifications to a list of mobile app users that you create in Unica Campaign.
2	Select and upload recipient data. For standard push delivery, run a Campaign flowchart to create an Output List Table (OLT).
3	Create push or In-App push communication. The communication defines the appearance and behavior of the notification that the recipient opens.
4	Configure a notification push. .
5	Run the push. You can run the notification push manually or schedule it to run at a specific date and time.
6	Transmit the notifications. If the push is configured for standard delivery, Deliver sends notifications to all registered app users that are included in the OLT.
7	Users receive the notifications.
8	Download the contact and response data. The Response and Contact Tracker (RCT) is installed with Campaign behind your corporate firewall. The RCT periodically requests the tracking data that Unica records.
9	Contact and response data is stored in the Deliver system tables. The RCT stores the data that it receives in various system tables. The Deliver system tables are part of the Campaign database schema.

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