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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Quick Builder
Personalized SMS messaging

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
  - Communications
  - Content
  - Personalized email messaging
  - Landing pages
  - Personalized SMS messaging
  - Personalized mobile app push notifications
  - Adding dynamic content
    You can use dynamic content to display content that changes dynamically based on the rules or conditions set for the communication component.
  - Interoperability
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Personalized SMS messaging

In Quick Builder, you can build SMS communications by selecting one of the available SMS templates. To comply with the DLT regulations for Indian customers, the templates must be pre-approved. You must capture and pass template ID to be able to send SMS in India. You can skip to Create an SMS communication section if your SMS account is not under Indian DLT restrictions.

Note:

While registering the SMS template for approval, you require to follow the below syntax in case you require URL in the SMSes.

You need to put multiple {#var#} - about three for example "{#var#} {#var#} {#var#}" whereever in the message you need URL and send it for approval.

For example : the following is the sample SMS containing URL:

Greetings {#var#},
Thanks for registering for HCL Unica Deliver conference. Check out event details here- {#var#} {#var#}{#var#}To stop these messages- {#var#} {#var#}{#var#}
Team Unica

Once the template is approved, you need to replace multiple #var to single #url, so that Deliver can understand this is for URL.

For example: before importing SMS template in Deliver, change it to following:

Greetings {#var#},
Thanks for registering for HCL Unica Deliver conference. Check out event details here-{#url#}
To stop these messages- {#url#}
Team Unica

Note: India DLT regulations specify that operators can provide responses only for transactional SMS, that is, SMS messages sent through transactional senderid. No responses will be provided for SMS sent through promotional senderid.

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