A/B Test Configuration
Use the A/B Test Configuration page to specify the test splits, evaluation time, and winning criteria for an A/B test.
Concepts to understand when you configure an A/B test:
- A/B test mailings
- Enabling a mailing for A/B testing
- Preparation and design for an A/B test
- Declaring the winner of the A/B test
Tasks and configurations that you can perform here:
- Configuring an A/B test
- How many recipients to include in an A/B test
- Compare email layout in an A/B test
- Compare content designs in an A/B test
- Compare subject lines in an A/B test
- How long to run an A/B test
- Criteria to use to evaluate response to the A/B test
Information about the A/B Test Configuration page: