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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Personalized messaging
Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
Personalized WhatsApp messaging
Sending a WhatsApp message

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
  - Personalized email messaging
    Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Quick Builder. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
  - Personalized SMS messaging
  - Personalized mobile app push notifications
    You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
  - Personalized WhatsApp messaging
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Sending a WhatsApp message

Creating and sending standard personalized WhatsApp messages require you to create a template in the Message Editor using WhatsApp templates approved by WhatsApp service provider. You must create a WhatsApp communication in the Message Editor using templates approved by WhatsApp service provider.

Create a WhatsApp template

To create a WhatsApp template, perform the following steps.

Navigate to the Message Editor from Campaign menu.
In the Message Editor, under the New list, select WhatsApp Template.
Click Browse to import the pre-approved WhatsApp template.
In the Template Name box, provide an appropriate name.
Click .

Create a WhatsApp communication

To send SMS and Whatsapp message through Deliver or Journey, the mobile number must be mentioned in the format "+(country code)(number)" when populating OLT vis Deliver process box in flowchart execution.

To create a WhatsApp communication, perform the following steps.

In the Message Editor, under the New list, select WhatsApp Communication.
Under the To list, select the personalization field which includes the WhatsApp number.
Drag and drop the WhatsApp template from the Content Library in the left pane. The template displays in the message body.
Click .
Provide a unique span id name and an appropriate class and click OK.
- If you want a upload property for the personalized field, provide "droppable" class. The following is an example. <span id="name" class="droppable">.
Right-click the personalization fields and click Add content>Field.
Under the New Field list, select the appropriate field.
For the Zone: Document, drag and drop the document or media file you want to upload.
Review your changes and click Save Changes.

Supported files

The following table provides the supported media types and their permissible sizes for upload.

Media types	Permissible Size
PDF documents	100 MB
Image	6 MB
Video	16 MB

Note: In version 12.1.0.3, video preview is only available in supported HTML5 browsers.

The following table provides the supported file formats for WhatsApp messaging.

Media	Supported content types
Documents	PDF
Image	image/jpeg, image/png
Video	video/mp4, video/3gpp Note: Only H.264 video codec is supported. Only videos with single audio stream are supported.

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