The Explore Menu

Use the Explore menu, in Google Looker, to access the various exploration views of Unica Open Insights.

Table 1. Menu Items of Explore Menu
Data Exploration View Description
All Channels
Channels Comparison Provides a comparison analysis of all the campaign channels for contacts and response measures.
Email
1.Email Campaign Summary Provides an analysis of all Email campaigns for contacts and response measures.
2.Email Campaign Summary by day Provides a day-based analysis of all Email campaigns for response measures.
3.Email Campaign Response Analysis by Hour Provides an hourly overview of the responses received for the Email campaign from the contacts.
4.Email Campaign Recipient Details Provides an overview of contact details and response measures for all the Email campaigns.
5.Email Campaign Unsubscribe Summary Provides an overview of contact details that unsubscribed from Email campaigns.
6.Email Campaign Link Summary Provides an overview of the Email campaign links viewed or clicked by the contacts.
7.Email Campaign Link Summary by Day Provides a day-based overview of the Email campaign links viewed or clicked by the contacts.
8.Email A/B test Campaign Overview Provides an overview of the Email Campaign A/B test results for all variations.
Landing Page
1.Landing Page Summary Provides an analysis of all Landing Pages for response measures.
2.Landing Page Summary by Day Provides a day-based analysis of all Landing Pages for response measures.
3.Landing Page Link Overview Provides an overview of the Landing Page links viewed or clicked by the contacts.
4.Landing Page Link Summary by Day Provides a day-based overview of the Landing Page links viewed or clicked by the contacts.
Mobile Push
1.Mobile Push Summary by Hour Provides an hour-based analysis of all Mobile Push campaigns for contacts and response measures.
2.Mobile Push Recipients Summary Provides an overview of contact details and response measures for all the Mobile Push campaigns.
SMS
1.SMS Campaign Summary Provides an analysis of all SMS campaigns for contacts and response measures.
2.SMS Campaign Summary by Hour Provides an hour-based analysis of all SMS campaigns for response measures.
3.SMS Campaign Link Summary by Hour Provides an hour-based overview of the SMS campaign links viewed or clicked by the contacts.
4.SMS Recipients Summary Provides an overview of contact details and response measures for all the SMS campaigns.
WhatsApp
1.WhatsApp Campaign Summary Provides an analysis of all WhatsApp campaigns for contacts and response measures.
2.WhatsApp Campaign Summary by Hour Provides an hour-based analysis of all WhatsApp campaigns for response measures.
3.WhatsApp Recipients Summary Provides an overview of contact details and response measures for all the WhatsApp campaigns.