SMS Message Summary Report

The SMS Message Summary Report describes the delivery status of SMS messages that you sent. The report also provides information that you can use to compare delivery and response results between the various telecommunications carriers that processed the messages.

The report presents SMS delivery and response results for each messaging instance. A messaging instance is a group of SMS messages that are initiated at a specific time, sent to recipients listed in a specific Output List table (OLT), and associated with a specific SMS communication. You create an SMS message instance by running an Deliver mailing that references an SMS communication and an OLT that contains recipient mobile phone numbers.

Note: The SMS Message Summary Report is the only Deliver performance report that contains information for SMS messages. You cannot select an SMS instance in other performance reports, nor do the reports contain link click or delivery data for SMS messages.

The report contains two sections, which display in separate browser windows.

The Message Delivery Response Breakout section presents results for each messaging instance within a single campaign. A campaign can contain multiple messaging instances.
The SMS Message Carrier Level Report presents results for each of the telecommunications carriers that processed messages that are included in a specific messaging instance.

Both sections display delivery results numerically in a table and graphically as a chart. The combination of tabular data and graphical representation make it possible to see specific message totals and make broad comparisons.

The following table lists the delivery results that are available in the report. The totals for each category are listed in a table. The report includes a chart to illustrate comparative results by category.

Content of the SMS Message Summary Report
Column	Description
	Message Delivery Response Breakout
Message Instance	Each message instance that was run within the selected campaign. Each instance is link to the SMS Message Carrier Level Report for the instance.
Recipients	The number of recipients that were selected to receive an SMS message. This number represents the total number of messages attempted.
Delivered	The number of messages that the SMS aggregator or the various telecommunications carriers indicate were delivered to the recipient.
Failed	The number of messages for which the aggregator or carrier was unable to deliver the message.
Rejected	The number of messages that were rejected by the SMS aggregator for various technical problems. For example, an incorrectly formed address causes the system to reject the message.
Pending	The number of messages that are held by the SMS aggregator for processing.
Responses	The number of recipients that responded to the message.
	SMS Message Carrier Level Report Opens in a separate browser page.
Carrier Name	The telecommunications carriers that processed SMS messages that are sent as part of the message instance. The table presents results for delivery, failed delivery, and for messages that are rejected for each carrier.
Recipients	Number of recipients that specify the carrier as their mobile provider. This number represents how many messages the carrier processed for the selected instance. If you selected all instances, this number is an aggregate result.
Delivered	Number of messages that the carrier indicates were delivered successfully.
Failed	Number of messages that the carrier indicates were not delivered.
Rejected	Number of messages that the carrier rejected.
Responses	Number of responses to the original message.