Accessing the Detailed Link by Cell Report

To open the Detailed Link by Cell Report, you select one or more mailing instances and one or more of the audience cells that were targeted by the selected instances.

A mailing instance is a record of single run of a mailing that is created within a specific campaign. Each mailing can reference one or more individual mailing instances, each of which ran at different times. The mailing instance specifies the date and time the mailing run started. The Detailed Link by Cell Report opens with a list of the mailings associated with the various mailing instances you selected. A single campaign can contain multiple mailings.

Cells are selected as inputs when creating the list of email recipients for the mailing. Recipient lists are also known as Output List Tables (OLT). When the Detailed Link by Cell Report opens, it lists the audience cells that are included in the OLT specified in the mailing configuration for the selected mailing instances. For more information about cells, see the Unica Campaign User's Guide.

Note: If Unica has not received link response data for a selected mailing instance, then Deliver does not list the instance in the report output.

Deliver and Campaign provide the following points of access to the Detailed Link by Cell Report.

  • Deliver Analytics menu
  • Analysis tab in a campaign
  • Link in the Message Overview Report

How and where you access the report affects how you select a campaign and mailing instances.