Personalized mobile app push notifications

In Deliver, you can create and send simple push notifications to a recipient's mobile device lock screens.

Each push notification is based on a push communication. A communication combines various design and messaging elements to define the structure, content, and behavior of the message that you deliver as a notification to a mobile app. You design push communications in the Deliver Quick Builder. The push notifications deliver a message to the phone's lock screen. The recipient can view the notification at a convenient time.

For information on how to modify a mobile app to support simple push notifications, see the Unica Deliver Startup and Administration Guide.

You can target specific mobile app users by running a flowchart in Unica Campaign to create an Output List Table (OLT). The OLT provides the recipient information that is required to personalize the message and identify each mobile device that is supposed to receive the notification.

You must also modify your mobile app to integrate with Deliver. For more information about how to integrate your iOS or Android app with Deliver, see the Unica Deliver Startup and Administrator's Guide.

To send personalized mobile app push notifications, you must install Campaign 12.1.0.4 fix pack or higher.