Selecting personalization fields

Selecting personalization fields allows you to incorporate specific pieces of recipient-specific data into each message.

When you use the Deliver Message Editor to add a personalization field to a document, the system displays a list of available personalization fields. If the document is not referenced by a mailing, the list of available personalization fields includes all OLT personalization fields created for all recipient lists within your Campaign installation. Depending on the size and scope of your recipient lists, this list of personalization fields can be extensive. The list of available personalization fields also includes system-defined fields identified as BUILTIN personalization fields and the constant personalization fields defined for your installation.

However, if you reference the document in a Deliver mailing that also references a recipient list, the system limits the list of OLT personalization fields that you can select to include only the personalization fields defined in the recipient list. You can still select from the complete list of BUILTIN and constant personalization fields.

Referencing the recipient list and the Deliver document in the same mailing establishes a relationship between the list and the document. Changes in the number or names of the personalization fields in the recipient list are automatically reflected in the list of available personalization fields in the Message Editor.