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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Working with personalization fields
Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
Embedding personalization fields in HTML templates, content, and links
You can manually define a personalization field in HTML email and landing page templates, and in HTML snippets. You can also define personalization fields in URL link parameters for links added to templates and snippets.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
  - Built-in personalization fields
    Built-in personalization fields are system-defined fields that provide system-related information that you can incorporate into your messages.
  - Constant personalization fields
    Constant personalization fields display the same value in every email message in which they appear. Constant personalization fields do not take their values from an output list table (OLT). Instead, you define the value of constant personalization fields in the mailing configuration by entering a value on the mailing edit tab.
  - OLT personalization fields
    When you create a recipient list, you define personalization fields and map them to fields in your corporate marketing database. Because each personalization field represents a column in the OLT, the personalization fields that you define using the Deliver process are called OLT personalization fields.
  - Where to use personalization fields
    You can use personalization fields in various parts of a communication. You can also add personalization fields to advanced scripts for email.
  - About sample data for personalization fields
    The Message Editor provides a method to define sample values for personalization fields that are present in a communication.
  - Managing personalization fields
    On the Deliver Settings page, you can view and edit properties for all of the personalization fields available for use in communications and mailings across the entire Deliver installation. You can view the properties for OLT, built-in, and constant personalization fields.
  - Embedding personalization fields in HTML templates, content, and links
    You can manually define a personalization field in HTML email and landing page templates, and in HTML snippets. You can also define personalization fields in URL link parameters for links added to templates and snippets.
    - To add personalization fields to text in a template or HTML snippet
    - To add personalization fields to links in a template or snippet
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Personalization fields in HTML templates, content, and links

You can manually define a personalization field in HTML email and landing page templates, and in HTML snippets. You can also define personalization fields in URL link parameters for links added to templates and snippets.

Defining a personalization field tag in a template, snippet, or link is referred to as embedding the personalization field. Embedding a personalization field in a template or snippet avoids the need to separately add the field to each message by using a zone. For URL link parameters, embedding personalization fields in link parameters provides the ability to personalize hyperlinks in email and landing pages. You can also embed personalization fields in text-only email because text-only templates for Deliver are HTML documents. To support embedding personalization fields, Deliver recognizes custom HTML tags and a custom link parameter syntax.

To embed a personalization field in a template or snippet, you must use the custom <UAEpf> tag. This tag is case-sensitive. When you run a mailing that references a document containing this tag, Deliver recognizes the tag as a personalization field and merges recipient or visitor-specific information into the email or landing page that it renders. Embedding personalization fields in link parameters also requires a custom parameter syntax (pf=#pf:PF_NAME#) that is recognized only in Deliver.

Personalization fields that are inserted into the template must be defined as part of a recipient list (an OLT) and the OLT must be referenced by the mailing that references the template where you embed the personalization field. Template designers must coordinate with the email marketing team to ensure that the personalization fields they add to the template are properly defined in Deliver. The name of a personalization field defined in the template is case-sensitive and must exactly match the name that the email marketer assigned to the personalization field in the recipient list.

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