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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Offers in personalized email
You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
Analyzing offer responses
When you configure and send a mailing that contains offers, DeliverDeliver records information to identify each offer and each offer recipient. When individuals respond to the offer, Deliver records information to identify each response. The offer data is stored in the Deliver system tables until it is retrieved by Campaignfor use in Campaign performance reports.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
  - Overview of offers in personalized email
    You create offers in Unica Campaign, based on an offer template that defines default offer attributes. In the Deliver Message Editor or Quick Builder, you can associate an offer with an asset, either an image or snippet, that contains a URL. When you add the asset to an email communication that is sent in a mailing, Deliver tracks recipient responses and returns the data to Campaign.
  - Preparing to integrate offers with personalized email
    Before you integrate Campaign offers with personalized email, you must prepare Campaign to process the offer responses that arrive from the email channel.
  - Associating offers with assets
    You associate an offer with an asset by adding the offer to the asset in the Deliver Message Editor. You can add only one offer at a time to an asset.
  - Adding offers to communications
    To add an offer to a communication, you add an asset and its associated offer to the communication in the Message Editor. To be able to track the offer responses, you must associate the asset with a hyperlink. The system tracks offer responses by tracking link clicks for the hyperlink that you add to the asset with the offer.
  - Adding the communication with offers to a mailing
    You send offers to your target audience by referencing a communication that contains the offers to an Deliver mailing. You reference a communication when you configure a mailing on a mailing tab in Campaign.
  - Sending a mailing that contains offers
    You send mailings that contain offers by using the same procedures that are used to send mailings that do not contain offers. However, if the communication that the mailing references contains offers, the system validates the status of the offers before the mailing starts.
  - Analyzing offer responses
    When you configure and send a mailing that contains offers, DeliverDeliver records information to identify each offer and each offer recipient. When individuals respond to the offer, Deliver records information to identify each response. The offer data is stored in the Deliver system tables until it is retrieved by Campaignfor use in Campaign performance reports.
    - Email offer data in Deliver system tables
      Several Deliver system tables contain data to identify offers and track offer responses. The Campaign ETL process moves offer data from the Deliver system tables to Deliver contact and response history tables.
    - Email offer data in Campaign reports
      The Campaign Detailed Offer Response Breakout report provides campaign performance data for offer response types. It lists all offers that are associated with a campaign and indicates the number of responses for each response type across all channels.
    - Treatment codes for email offers
      Offer treatment codes identify a specific offer that was presented to a specific group of recipients at a specific time. Deliver generates each unique offer treatment code when you start a production mailing run.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Analyzing offer responses

When you configure and send a mailing that contains offers, DeliverDeliver records information to identify each offer and each offer recipient. When individuals respond to the offer, Deliver records information to identify each response. The offer data is stored in the Deliver system tables until it is retrieved by Campaignfor use in Campaign performance reports.

About this task

Each offer appears to email recipients as a link in an email message. When the recipient clicks the link, Deliver tracks the link click and stores the responses until the Response and Contact Tracker (RCT) requests the data. Deliver tracks each offer that you send as part of a mailing and tracks the individual responses.

The RCT is installed with Campaign. It retrieves the offer responses and stores them in the Deliver system tables. The Deliver system tables are part of the Campaign database schema. Campaign periodically transfers the offer response data from the Deliver system tables to the Campaign contact and response history tables for use in the Campaign Detailed Offer Response Breakout Report.

For more information about offer response data in reports and how to analyze offer responses, see the Campaign User’s Guide.

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