Understanding how to create a recipient list

Creating a recipient list that you can reference in a mailing is a multi-step process that involves the following activities.

• Identify the database tables and fields in your corporate datamart that contain data that you can use to personalize messages
• Define flowchart cells in Campaign to specify the intended recipients of a digital ampaign
• Map fields in your datamart to the list of individuals that you have selected as recipients for a digital campaign
• Run a Campaign flowchart that contains an Deliver process.

The result of the recipient selection process is a database table referred to as the Output List Table (OLT) that contains names, addresses, and other recipient-specific data required to personalize the messages sent as part of the campaign. This database table serves as the recipient list.