Email subject line

The email subject line identifies your message and is the first part of your message that the recipient sees. A descriptive and compelling subject line often makes it more likely that the recipient will open your message. You can create a single subject line for all messages, or create highly personalized subject lines for each message that you send.

Deliver provides two ways to create a subject line for personalized email.

• Enter a single email subject in the email header.

  You can include personalization fields in the subject line to create a personalized email subject.

• Create multiple conditional subject lines.

  For more sophisticated personalization, you can create multiple email subject lines and display them conditionally, based on personalization rules that you define in the Rule Editor or the Rules Spreadsheet.