Personalization fields in SMS

A personalization field is a name-value pair that you can add to SMS messages, Personalization fields that are added to an SMS communication serve as placeholders that accept data that is provided by the recipient list when you run the mailing.

In the SMS communication that is referenced to the mailing, the Message Designer adds personalization fields in the SMS communication. The personalization field displays name in the communication which must exactly match the display name that is defined in the recipient list.

When you run the mailing, the system replaces each personalization field with data from your marketing database. Each SMS can be unique because the SMS content is determined by the unique information that your marketing database provides about the recipient.

The OLT must provide all of the personalization information that is required by the SMS communication. To establish the required connection between the list and the communication, you must reference the OLT and the communication to the same Deliver mailing. Every standard Deliver mailing must reference a SMS communication and an OLT.