Entering a single email subject line in the email header

To create a single email subject line, enter or paste the subject text in the Subject field of the email header. You cannot add image or HTML content to the subject field.

To create a personalized email subject, you can include personalization fields in the subject line. If you want to create a personalized subject line, position the cursor where you want the personalized content to appear and click Insert Personalization Field Insert personalization field icon. During the mailing run, the value of the personalization field appears in the email subject.