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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Personalized messaging
Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
Personalized email messaging
Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Message Editor. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
Email unsubscribe or opt-out options
To comply with the CAN-SPAM Act and other similar regulations of email practices, you must enable your email recipients to unsubscribe, or opt-out, of email messages that advertise or promote a commercial product or service.
Automatic recognition of unsubscribe requests
During processing of inbound email responses, Unica Deliver scans the subject line and the first few lines of the incoming email to look for words typically found in requests to unsubscribe from mailing lists. When an incoming message that contains certain keywords is received, the system adds the sending address to the global email suppression list. In subsequent mailings, the system does not send email to the suppressed address.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
  - Personalized email messaging
    Creating and sending standard personalized email requires that you create a recipient list in Unica Campaign and design an email message in the Message Editor. However, personalized email that is sent as transactional email does not take information from a recipient list. For transactional email, personalization data must be included in the message request.
    - Personalization methods available for email
      Deliver supports several methods to use recipient data to customize email messages.
    - Templates for personalized email
      In Unica Deliver, personalized email is based on a template. The template is an HTML document that defines areas of fixed content and customizable areas where you can add other content (including images, text, and HTML snippets) that displays according to characteristics of the email recipient.
    - Creating an HTML email communication
      To create email that is delivered to the recipient in HTML format, you must create an HTML communication that you can reference to a mailing. The email communication is based on an HTML template that provides the framework for the email message. You then use the Message Editor to modify the template by adding various content elements.
    - Creating a web page version of an HTML email communication
      You can provide email recipients with an option to view HTML or text-only email as a web page by saving the email as a personalized landing page hosted by Unica.
    - Personalization field data types in communications
      When you add a personalization field to a communication, a personalization rule, or an advanced script, the field name and data type must exactly match the name and data type that is defined for the field in the OLT. The OLT and the communication must be referenced to the same mailing to enable the system to complete the required validation.
    - View As Web Page link in email communications
      Give email recipients the ability to view your message in a browser by adding a view as web page option to HTML and text-only email. As an alternative, you can also save the email communication as a hosted landing page and then link to the hosted page in the original email.
    - Creating a text-only email communication
      You can use Deliver to create email messages that are formatted only as text. To create email that is delivered to the recipient in text format, you must work with a text-only template.
    - Auto-generating a text version of an HTML email communication
      In Unica Deliver, you can use an HTML email to generate a text-only mail. The text-only version of the email is based on the HTML template that defines the HTML email layout. This method is called auto-generating the text email. By auto-generating a text email, you can take advantage of the design effort that is already invested in creating the HTML version.
    - Email address and subject line
      Email communications contain a header section in which you enter email address information. The header contains fields to identify the sender, specify the message recipient, and enter an email subject line. You can use personalization fields in any of the header fields to customize the email address and subject. Some header fields are populated by default, but you can change the default values.
    - Email unsubscribe or opt-out options
      To comply with the CAN-SPAM Act and other similar regulations of email practices, you must enable your email recipients to unsubscribe, or opt-out, of email messages that advertise or promote a commercial product or service.
      - Support for List-Unsubscribe
        Email clients that support the List-Unsubscribe feature described in RFC 2369 automatically provide some means - typically a link - to let email recipients request removal from the mailing list of the sender. The email client determines how to present the unsubscribe option to the email recipient. Deliver supports List-Unsubscribe.
      - Guidelines for providing an unsubscribe landing page
        Deliver does not provide a pre-configured landing page to process email unsubscribe requests. You must configure a web page to handle unsubscribe requests from email recipients. You have the option to process such requests by creating a landing page hosted by Unica, or you can create an unsubscribe page on your corporate web site.
      - Automatic recognition of unsubscribe requests
        During processing of inbound email responses, Unica Deliver scans the subject line and the first few lines of the incoming email to look for words typically found in requests to unsubscribe from mailing lists. When an incoming message that contains certain keywords is received, the system adds the sending address to the global email suppression list. In subsequent mailings, the system does not send email to the suppressed address.
      - Global email suppression
        Preventing email messages from being sent to people who do not want them, or to mailboxes that do not exist, helps to maintain your email reputation. HCL Unica provides a method to prevent email messages from being sent to recipients that have opted-out, regardless of the mailing list to which recipient belongs. This practice is called global email suppression.
    - Option to share marketing messages on social networks
      You can expand the reach of your marketing message by encouraging email recipients to share your email on social networks. When you include social network links, email recipients need only one click to share your content with a broader audience. Deliver provides a widget to create and format links to the most popular social networks.
    - Forward to a Friend link in an email communication
      A Forward to a Friend link provides email recipients with a convenient way to forward a copy of your marketing email to people that they know. Because Unica tracks the forwarding requests, you can measure your ability to use this method to encourage your customers to promote your message and brand.
    - Email Response codes
  - Personalized SMS messaging
  - Personalized mobile app push notifications
    You can use Deliver to conduct targeted and trackable campaigns to reach mobile users that download and install your mobile app on various mobile devices. Send personalized notifications to specific audiences that you define in Unica Campaign.
  - Personalized WhatsApp messaging
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Automatic recognition of unsubscribe requests

During processing of inbound email responses, Unica Deliver scans the subject line and the first few lines of the incoming email to look for words typically found in requests to unsubscribe from mailing lists. When an incoming message that contains certain keywords is received, the system adds the sending address to the global email suppression list. In subsequent mailings, the system does not send email to the suppressed address.

During processing of email responses, Deliver scans the email subject line and the first five lines of the email for the following words.

unsubscribe
unsub
stop
end
quit
cancel

In the subject line of the incoming email, the keywords must be separate from other characters. For example, Deliver recognizes the following subject lines as a probable unsubscribe requests.

Please stop sending email.
Quit mailing me!
I want to cancel my subscription.
I want to stop hearing from you.

The system does not recognize a subject line that might look like the following.

I want my subscription canceled.

The system does not recognize the keyword due to the additional characters.

However, the system evaluates the word unsubscribe in subject lines differently from other keywords. In subject lines, Deliver recognizes the word unsubscribe even when combined with other characters. For example, the system recognizes all of the following subject lines as probable unsubscribe requests.

Please unsubscribe me from your mailing list.
I want to be unsubscribed.
I am unsubscribing from your newsletter.

This treatment of the word unsubscribe applies to email subject lines only. Deliver applies unsubscribe rules differently when evaluating the body of the message.

In the body of the email, these words must be on a line by themselves and separate from other characters in the sentence. For example, the system recognizes the following sentences as part of a probable unsubscribe request.

Unsubscribe
Stop
quit

However, it does not recognize the following.

I want to unsubscribe!
Please stop sending email to me.
I want to be unsubscribed.

In the body of the message, the system does not recognize keywords, including unsubscribe, when they are combined with other characters or when they are not on a separate line.

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