Defining a new audience level for Contact Optimization

You might need to define a new audience level for your Contact Optimization session. Campaign administrators can create new audience levels. When you create an audience level, Campaign creates a virtual contact history table in the Campaign system tables. The administrator must map the Campaign contact history table to a database contact history table (a "physical" contact history table). This step ensures that you have a record of customer contacts. Certain optimization rules are based on whether previous communications were made to a proposed contact. This information is stored in the database contact history table; therefore, mapping the contact history tables is an important step.

After an administrator creates and maps an audience level to a contact history table, the audience level is available for use in a Contact Optimization session.

For more information about defining a new audience level, see the HCL® Campaign Administrator's Guide.