Types of processes

Unica Campaign processes are divided into three types by function, which are distinguished by color in the flowchart process palette.

  • Data manipulation processes - blue
  • Run processes - red
  • Optimization processes - green, orange, or purple
Note: Unica Interact, Unica Optimize, Unica Deliver, IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, and Engage provide additional processes for use in campaign flowcharts. For information about those processes, see the separate documentation for those products.