Cell Variable Profile report: Profiling one characteristic of a cell

Use the Cell Variable Profile report to display data that is associated with one variable of a specified cell. For example, you can select the Gold.out cell and specify Age as the variable to see the age range of all clients with gold credit cards.

About this task

The Cell Variable Profile report displays demographic information that can help you to identify potential targets for your campaign.


  1. Open a flowchart in Edit mode.
  2. Click Reports .
  3. Select Cell Variable Profile from the Report to view list.
  4. Select the cell that you want to profile from the Cell to profile list.
  5. Select a field from the Field list.
  6. (Optional) To modify the display, click Options , then change the following options:
    • Number of bins: Unica Campaign groups field values to create equal-sized segments, or bins. The field values along the horizontal axis are organized into bins. For example, if you specify four bins for Age, values might be grouped into bins of 20-29 and 30-39, 40-49, and 50-59. If the number that you specify is less than the number of different field values, some fields are joined in one bin. The default maximum number of bins is 25.
    • Profile by meta type: This option ensures that field values that represent dates, money, telephone numbers, and other numeric data are correctly sorted and binned, rather than sorting on ASCII text. For example, when you profile by meta type, dates are sorted as dates, not as numeric values.
    • View table: View the report in a table format. Each bin is represented as a row, with the count for each bin as a column.
    • View plot: View the report as a graph. This option is the default. Right-click the report to access more display options.
    • Show 2nd cell: If more than one cell is available for profiling, select this option to view a second cell in the report. The two cells are displayed side by side in graphical format.