Unique code administration

Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.

Unica Campaign administrators can:

  • Set configuration parameters to control how each type of code is generated, and valid formats for codes.
  • Create a custom code generator if the default generators do not meet your needs.

All properties for configuring campaign and cell codes, code generators, and certain attributes of offer codes are set on the Unica Platform Configuration page.

Offer code formats are defined in offer templates rather than configured using parameters.