Audience level administration

Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.

Unica Campaign administrators can perform the following tasks:

  • Create the audience levels needed for your company's campaigns.
  • Create database tables in the Unica Campaign system database to support the new audience levels.
  • Map system tables to the supporting database tables for the new audience levels in the Unica Campaign system database.
  • Specify audience levels and associated database fields when mapping user tables.
  • Create global suppression segments for one or more audience levels.