Unica Campaign administration overview

The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.

Table 1. Templates and customization (Settings > Campaign Settings page)

Templates and customization

Option Description
Custom attribute definitions

Define attributes that can be used in campaigns, offers, and cells. For example, you can define an offer attribute of "Interest Rate" to store values for mortgage offers.

Offer template definitions

An offer template defines the structure for an offer. Offer templates are required. Users cannot create an offer without basing it on a template.

Table 2. Data source operations (Settings > Campaign Settings page)

Data source operations

Option Description
Manage table mappings
  • User tables contain data about your company's customers, prospects, or products, for use in marketing campaigns. You must map user tables or files to make the data accessible for use in flowcharts.
  • System tables contain Unica Campaign application data. They are configured during installation.
View datasource access

View the system table database and all configured customer databases. Select a database to see its configuration details. Log in or out of customer databases.

Manage dimension hierarchies

Use dimension hierarchies to group data based on value ranges. Examples are age, income, product, and distribution channel. You can create any kind of hierarchy that relates to your business or campaign.

Manage audience levels

An audience level is an identifiable group that can be targeted by a marketing campaign. Examples are Household, Prospect, Customer, and Account. Flowchart designers can target and switch between audiences or scope one audience level by another. For example, you can target one individual per household.

View system log
This option opens the Unica Campaign listener log (unica_aclsnr.log).
Note: If there are multiple partitions, this option is not available, for security reasons.
Table 3. Other administrative tasks

Other administrative tasks

Task Description

Manage users, groups, role assignments, security policies, and permissions

Use the Settings menu to adjust security and permissions.

Instructions are provided in the Unica Platform Administrator's Guide and the Unica Campaign Administrator's Guide.

Adjust configuration properties

Choose Settings > Configuration to access configuration properties.

  • Use the Campaign category to adjust properties for Unica Campaign.
  • Use the Reports category to adjust reporting properties.
  • Use the General and Platform categories to adjust properties that affect the Unica suite. For information, see the online help or the Unica Platform Administrator's Guide.
  • Configuration categories for other products, such as Unica Deliver, are described in the documentation for those products.

Adjust settings for individual flowcharts

Use the flowchart Admin menu to perform administrative actions for individual flowcharts.

Manage contact history and response history

Modify the contact history and response history system tables that are supplied with Unica Campaign to capture information about communications with your customers. Information is provided in the Unica Campaign Administrator's Guide.

Run utilities to complete administrative functions

Use the command-line utilities to perform server, session, and database tasks.

Use the Scheduler to schedule flowchart runs

See the Unica Platform Administrator's Guide.

Table 4. Unica Campaign integration tasks

Unica Campaign integration tasks

Task Description

Install and configure reports that are Cognos® based

See the Unica Reports Installation and Configuration Guide that is supplied with Unica Platform.

Integrate Unica Campaign with other HCL products

See the following documents:

  • Installation and upgrade guides
  • Integration guides supplied with the product that you are integrating
  • Unica Platform Administrator's Guide
  • Unica Campaign Administrator's Guide

Configuring the web application server for your JDBC driver

For details on configuring the web application server for your JDBC driver, see the Campaign Installation Guide.