First View Hour

The First View Hour field, related to Send time optimization, stores the first email viewed hour information. It is calculated based on all the email communications sent on a particular day.

This field is further used to calculate the best hour to send future email communications across all days. The calculation is based on the most frequent email opened hour of past email interactions. The data is stored in the UARE_RECIPIENT_HOUR view of the concerned channel.

You can use UARE_RECIPIENT_HOUR.FIRST_VIEW_HR information to send email communications for future Campaigns.