About custom code generators

If the Unica Campaign default code generators do not meet your needs, you can develop and use your own code generators.

A custom code generator is any program you develop to output unique campaign, offer, or cell codes (or all three). You can develop a custom code generator in any programming language that can be compiled into an executable file for the operating system on which the Unica Campaign web application is deployed.

Important: If the Unica Campaign web and analytical servers are deployed on separate machines, make sure you deploy the code generators on all machines.

The most common reason for creating a custom code generator is to generate codes that are useful for your company's business needs. For example, your custom code generator could be set up to create campaign codes containing the campaign owner's initials and the current date.