Why use an inbound trigger?

You can use an inbound trigger with a variety of events to start a process in Unica Campaign.

Some examples are:

  • A database update triggers the recomputation of all strategic segments (for example, high, medium, and low value customer classifications based on the most recent purchase activity).
  • A predictive model updating its scores in the database triggers a run of an acquisition campaign that is waiting for the latest scores.
  • A third-party scheduling tool is used to schedule and trigger the execution of flowcharts.
  • The run completion of Optimization session triggers the execution of the participating campaigns to retrieve and process their optimized results.